The last and final chapter of the book discusses about leading through effective external relations. It includes the strategies and ways of getting your message out of the audience. At first there must be purpose and objectives to have a clear context of what you are doing. Messages should be appropriate and direct to the point and must use the most effective media or forum. This chapter provides us the knowledge of building and maintaining a positive corporate image and stabilize its reputation. Working with news media and the preparation, performance and delivering an interview was also outlined in this chapter
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